4 Ways to Boost Your Construction Marketing

 

Marketing your construction, architectural, or engineering company can be challenging. Not only do you have to be great at actually building and/or designing, but you need to differentiate yourself in a saturated market. With so many companies vying for the same projects, how do you stand out from the crowd and effectively demonstrate what you do in a concise and compelling manner?

Use the Resources You Already have for Maximum Marketing Results

There’s no shortage of advice for improving your company’s marketing, and many of those recommendations hold value if implemented properly and given adequate time. We’re not trying to discredit the effectiveness of proper marketing in any capacity.

Instead, this article will focus on how you can boost your marketing using an easy, effective, and cost-efficient solution that you’re probably already working with in some capacity. Construction cameras provide a gold mine of usable assets for nearly all of your marketing campaigns.

If a picture is worth 1,000 words, your construction camera can help you speak volumes!

A Quick Review of Benefits of Construction Cameras

Before we delve into the ‘how to’ of marketing with your construction camera, let’s take a quick look at some of the benefits construction camera systems bring to projects.

Most contractors, architects, and engineers already know the value that technology brings to the job site, and construction cameras are part of the technological revolution that is impacting the way projects are built today. With the ability to remotely monitor job sites, improve communication among the construction team, create an indisputable visual record of the project, and help keep projects safe, honest, and on budget (amongst many other benefits), construction cameras are becoming more mainstream each and every year.

Savvy contractors understand that even if a job spec doesn’t require a construction camera outright, at the end of the day it’s their company name and reputation on the line. Construction cameras are a tool that helps contractors ensure their projects are on schedule, their job site and teams are safe, and jobs are successful from the very beginning.

Marketing Boost #1: Showcase Your Work Portfolio in Dynamic Fashion

 

The first place you should be marketing your company is your website.

Think of your website as your home base on the internet. It should make a powerful and concise statement about who you are, what you do, and how you’re different from ‘the other guys’.

A few ways to accomplish this are:

• Make a great first impression by featuring a showcase HD time-lapse video on your homepage.
• Create project pages for the various types of projects or industry verticals your company works in. Make sure to include a variety of time-lapse videos and HD images to really drive your message home.
• Include relevant third-party links in the global header and footer of your website (links such as Youtube, Vimeo, and other video-centric profiles).

Time-lapse videos are a compelling, concise, and unique way to tell your story and set yourself apart from your competitors. (Plus, the more unique content you publish, the more SEO value you receive out of it.)

Marketing Boost #2: Captivate and be Social on Social Media

 

After you have your website in order, the next area to focus marketing efforts on should be social media.

Social media is a free SOCIAL outlet for companies to share what they’re currently doing, where they’re working, what’s on the horizon, and more. Social media can be a powerful tool in your marketing arsenal when used properly and not neglected. The key to social media is to be social.

Have fun, be engaging, and emphasize how you’re different from other companies. Show off your expertise by answering relevant community questions. Share unique content. These are all important aspects when it comes to social media marketing.

Here are some tips to get more out of your social media marketing using your construction cameras:

• Showcase projects from start to finish in 30- to 45-second time-lapse video posts, and create project specific albums for in-depth sharing (where applicable).
• Tag relevant partners, subcontractors, and other companies that helped in the project when making project-specific posts. Additionally, tag prospects and leads when posting unique content for increased exposure and lead generation.
• Use high-resolution photos and short videos as social profile header images to add a dynamic aspect to your profiles and captivate your audience.
• Be consistent! Make sure you’re constantly sharing relevant and unique content on a regular basis (this means AT LEAST weekly postings to all of your social profiles)!

By sharing unique content and engaging with your audience on a regular basis on social media, you’ll begin to create and nurture relationships that otherwise might not have been created.

Marketing Boost #3: Remind Current and Former Clients Why they Chose You in the First Place

 

Your current and former clients are a treasure trove of potential business. Remind them exactly why they chose to work with you in the first place.

A great way to accomplish this is to incorporate photos and video from your construction camera into your current/former client marketing campaigns. Here’s what we mean:

• Create a monthly blog article spotlighting recently completed projects you’re proud of and want to show off. Include unique project hurdles your team overcame, as well as high-resolution photos and HD time-lapse video from the project.
• Send these blog articles to current and former clients via a quarterly or monthly eNewsletter.
• Send a personalized thank you card with an image of the completed project to your client(s) on a project anniversary date.

It doesn’t take much to remind current and former clients why they chose you, especially when you utilize your construction camera's marketing assets.

Marketing Boost #4: Attract the Right Leads at Trade Shows and Events

 

Finally, there’s a good chance you or your team will attend a trade show or event in the near future. You may even decide to exhibit or sponsor an event, whether in your local market or on a larger national scale.

It’s instances like these that construction cameras can help take your marketing to the next level and help you stand out even more from the crowd.

How do you do that?

• Include 4K Ultra HD time-lapse video footage in your tradeshow booth or event marketing to immediately capture and retain the attention of your audience. These videos also act as great speaking points to start conversations with prospects!
• Include high-resolution project photos in print handouts, on business cards, on booth banners and signage, as well as on any swag you may be handing out at the event (think mugs, mouse pads, sticky notes, etc).
• Have your phone or mobile device pre-loaded with photos and videos to share during impromptu conversations and meetings.

By highlighting what you and your team provide to clients, you can attract the right leads.

Let's Get Started!

 

We invite you to share this article with your marketing team to help give them some fresh ideas on how to they can take your marketing to the next level using your construction camera.

If you’re already an iBEAM Construction Camera client and need a little extra help getting more out of your iBEAM camera for marketing purposes, we’re more than happy to schedule a one-on-one conversation with our marketing team to discuss what you’re looking to accomplish and how iBEAM can help. All entirely complementary, of course. Contact your iBEAM representative to schedule a time that works best for you.

If you aren’t yet an iBEAM client, we would love to talk to you about your camera needs and show you the iBEAM difference. Contact our friendly team here or call 800.403.0688.

Until next time, keep what’s really important in focus.

 

Vicki Robertson
Vice President
iBEAM Construction Cameras

Doing the right thing, for every client, every time.